The Maverick Marketer.
Meet Suki van K
I’m a marketer
who hates marketing.
At least in the traditional sense of the word.
I don’t worship the Facebook gods, I don’t make offerings at the shrine of the algorithm and I don’t believe that email ever died. (Don’t tell anyone, but I’ve also never been on Clubhouse).
I’ve always been a bit different. I guess you could blame my parents for naming me Suki – different by name, different by nature.
I was the kid who was always asking why. Why is the sky blue? Why do I have to go to school? Why can’t I be an artist or an actress? Why do you want me to be a lawyer?
True story – imagine my poor parents.
After 15+ years in sales and marketing, millions of dollars in national and international campaigns and a successful marketing startup later… I eventually got around to asking why some marketing feels so sleazy, why we need welcome mats, lead magnets and tripwires to suck our customers in. What are we, the witch in the woods trying to lure poor Hansel and Gretel into the oven?!
Shouldn’t we write for people, speak ‘people’ and serve people?
Doing what I do best. No, not swearing… talking about marketing at DMA 2020.
When we put people at the centre of our marketing, something truly magic happens… we connect, we create conversations, we make money and we have real impact.
When you’re free from the restrictions and perceptions of traditional marketing and just show up as yourself in your business, you get down to what matters your mission, your message, your people and your impact. Simple.
I believe that traditional marketing is broken and together, by embracing our inner marketing maverick, we can build something better. Something genuine.
When I’m not asking annoying questions, I can be found attempting to train my unruly but oh-so-adorable rescue dog Stella, nerding out with superhero movies, mashing the buttons on my SNES or with my nose buried deep in a good book.
I’m a rebel, a maverick and a nerd, loud and proud – and it makes me damn good at what I do.
I love to talk…
I case you hadn’t guessed I’m pretty passionate about marketing. I love speaking on the subject of marketing and have spoken at a number of events and conferences.
If you’re interested in bringing me to your next event to show your people how to connect with their people with meaning and intention, I’d love to hear from you.
Drop me a line below.